The Daily Mirror & The daily Telegraph

Timeline of Daily Mirror

• Founded in 1903 by Alfred Harmsworth                   
• Aimed at a large, lowbrow audience
• In 1917 cost 1p
• Support the Labour party
• Was the best selling daily tabloid in 1960
• Gave financial support to 2003 anti war protest

Timeline of Daily Telegraph

• Founded by Arthur B. Sleigh in 1855 as the Daily telegraph and Courier
• An interview with a German Kaiser damaged relations and increased tensions for WW1.
• During the second world war The Daily Telegraph helped recruit code breakers with their crosswords.
• Sunday Telegraph launched in 1980
• Electronic telegraph launched in 2004
• 460,000 readers in December 2016 Still the largest broadsheet in the UK

Technical Codes - layout, design, positioning, house style, font, size/quality of photographs, cropping choices, anchorage.

Visual Codes - Images, mise-en-scene, costume, colour palette, masthead.

Genre - What type of newspaper it is, narrative, mode of address, headlines.

House Style - a company's preferred manner of presentation and layout of written material.


Main story begins on front page instead of a preview page like tabloid.
Less pictures, more organised.
Political news
Formal Language
Fancier fonts, connotes quality.
Cross-head - Trump hits back at lawyer money claims






'Preview Page'
Both have mastheads, daily mirrors red indicates labour.
Short, snappy and bold title to grab attention.
Lots of pictures.
Red top tabloid, stories have a left wing bias to them.
Gossipy topics, celebrity gossip.
First names indicate you should know who celebrity is.
Informal Language 'crack addict'
Paparazzi pictures

Caption - Jessie falls for ex crack addict
Cross-Head - She gets over Vince agony with rocker Tim