Media language, representation, social, cultural and political contexts.
Serif - fancy bits
sans serif - no fancy bits
What media language can we analyse for magazines - typography
design: rule of 3rds, structured/unstructured, verbal codes: buzzwords, headlines, masthead, emotive language
non verbal codes - positioning, images, costume/props, make up, camera angles, juxtapositions.
Colours - colour theory
Nigel Farage, Jeremy Corbyn and Jacob Rees-Mogg = ghosts
calling brexit a 'nightmare'
Big issue text is sans serif
Orange & yellow colour - fire, apocalyptic feel. Red ghost for corbyn suggests danger.
'Trick or Treaty' well known saying changed, suggests no win for brexit. pun.
ghosts haunting the pumpkin = other parties putting pressure on boris - and he is scared
Right wing?
'brexit blues' suggests the readers are against brexit. the big issue is the 'hero'
Font - typical halloween font, 60s-70s style
ghosts position align with stance on political spectrum
full moon = bad
Media Representational - gender, age, class, ethnicity, sexuality, regional identity, ability/disability.
Contexts - the wider issues surrounding a media text, its production and those who created it.
How does the text reflect society or culture
how far is the media influence by society or culture
does the text shape or change society or culture.
3 main parties -
Labour, conservatives and liberal democrats
Reflection - Does the product give the consumer any infomation or knowledge
The big issue is a niche magazine
The magazine is part of a larger organisation and movement ot help homeless people, it is not owned by a commercial company.
The magazine allows the homeless to work selling the magazine and receive half the cover price for every magazine sold.
The magazine is dealing with the issue of brexit in a comical way.
It presents brexit as something that has divided the country
it is poking fun at this and portraying it as something absurd which fits into a fictional comedy world.
It uses intertextuality very strongly with references to Alan partridge and Malcolm tucke
Font - gold glittering, paint strokes - eye catching, glamour, fame, wealthImages of Lin-Manuel, Puerto rican (BAME) direct address with camera and readers, holding up finger (no.1), beige casual shirt = he is down t earth and ordinary. from humble roots.
Representation: positive of man from minority ethnicity (particularly Latino who receive a lot of racism in america) Heterosexual male - subvert traditional stereotype that men must be macho.
Heights of Hamilton to his dark materials - suggesting a journey
colours: indigo - mystery, night, glamour. Gold - wealth, success fame, glamour(also thge gold sparkles reflect light and brilliance of theater) Beige shirt - he is an ordinary guy.
frequency - how many issues of a magazine are published
appeal - who are they targeting and how they do it
revenue - the money made from selling magazines
emap
IPC media (Now TI media)
national magazine company
conde nast
dennis
IPC media (Now TI media)
CEO- Marcus Rich
a consumer magazine and digital publisher in the United Kingdom, with a portfolio selling over 350 million copies each year. It is owned by a fund affiliated with British private equity firm Epiris.
Only produce niche magazines -
- 25 Beautiful Homes
- Amateur Photographer
- Practical Boat Owner
- What’s on TV
- Woman’s Weekly
- Country Life
The big issue was launched in 1991 by Gordon Roddick and A. John Bird in response to the growing number of homeless people. They provide services and referrals to address issue around housing, health, finances, education, employment and personal aspirations.
Vendor-centric - charity work is led buy the hopes and aspirations of big issue vendor
Inclusive - social and financial inclusion at the heart of their philosophy
Non-judgmental - they will work with anyone who is prepared to engage
Post-modernism -
About reality and fiction
We were used to reality but we have left it behind and we are now left in an artificial reality
Heightened reality similar to reality filtering media products
Then similar media to reality but it is not the same as reality (simulacra) so artificial it is not related to reality at all.
Example - media like youtubers only show you the best of their life (heightened reality) but in reality we dont see their full reality
people prefer fake reality to real reality
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