Web 2.0

Web 2.0 - media is now created by the audience instead of being fed to us from the 'media gods'
Active to passive audience

Easier for audiences - quicker to update and access, more content.
Easier for institutions - cheaper for businesses, audience feedback, advertising, more money with ads.

Internet news is more popular than print news.

Newspapers keep holding onto the past - fear of change. People want news on the go and quicker, technology makes this easier. Advertisers can advertise online for free. 


The Times

Who owns the newspaper - News UK

Circulation figures - 417,298 (January 2019)

Browsing figure for online - 874,000 (September 2017)

How does Website imitate print - Both the website and the print use a similar house style, the fonts are the same and the website uses the same masthead. The website also has a similar layout to the print newspaper as they don't use the full length of the website page, however it is much more compact to fit more stories on the page.

Who advertises in the print edition of the times - Lots of advertisements in the times are for high quality clothing, houses and posh restaurants, these are all expensive things and so suggests the times is an upper class, high quality newspaper. 

Who advertises on the website edition of the times - There are no advertisements on the website for the times.


Changes in social contexts and technological advances have caused a long term decline of national newspapers.

The increased popularity of the internet has caused a huge change in the way that we receive information. Information is easily accessed now which has caused a large shift in the position of newspapers. Newspapers are now a lot less useful than they were a couple of years ago and is shown in the decline of newspaper circulation. The internet means news travels much faster through people now, social media is now the biggest and easiest way to share news and other information which continues to make newspapers redundant as their website counterparts can be easily accessed for free. The Telegraph, for example, has a paper circulation of 363,183 (December 2018) compared to its website which in August 2019 had 72,800,000 visitors. Clearly, creating a website has substantially increased the viewership of the telegraph.

Social Contexts have also caused a decline of national newspaper popularity and sales, as people becomes more connected online, this has lead to a decrease